Are you considering a mobile app for your salon?
The best hair and beauty salons have a branded mobile app unique to their salon and have earned the right to some real estate on their client's mobile phones. Your clients look at their phones on average 55 times per day and each time they do there is a good chance that they are going to see your logo. Besides this immediate advantage that you’ll have over your competition, a Salon app will also:-
When you are choosing a mobile app for your hair or beauty salon it should provide enhanced capabilities to your client's needs and add to the overall productivity of your salon. The best Salon apps have the following features;
Getting your clients to download and use your salon app can be challenging and frustrating. Just because your salon now has an app does not mean that everyone will immediately see its benefits. If you build it they will not necessarily come. At the very minimum, you need to continually inform people that it exists by incorporating it as part of your everyday marketing.
Here are some ways you can drive adoption for your app:
Many leading Salon Booking Software companies also provide free mobile apps for salons to access their booking systems. While these are free and provide some great functionality they are lacking in several key areas and as a consequence, most salons only use the URL issued by the salon booking software to link from their website into their booking software.
Most people associate phone apps with either the Apple store for iPhones or Google Play for Android phones. These are custom apps built by developers for their clients that after following the listing process for each operating system are made available in the respective store for the phone operating system. When considering the requirements of a hair or beauty salon there are several potential disadvantages to publishing an app on the Google Play Store or the Apple App Store for these types of businesses:
Progressive web applications (PWAs) are web-based apps that use modern web capabilities to provide a native app-like experience to users. They are indistinguishable from the apps from Apple and Google and have the same look and feel. This technology is perfect for the average salon with a low-cost entry point, low annual running costs and no administration requirements.
Some key advantages of using a PWA are
Overall, PWAs provide many advantages over traditional web apps and native apps, and can be a great solution for businesses looking to provide a native app-like experience to their users.
How much will a mobile app for your salon cost will depend on the solution you finally choose. You should expect to pay between €650 and €2500 for a PWA app depending on how many treatment pages and features you need. A similar app published on Apple and Google stores can cost from €3000 upwards. All apps incur a monthly hosting and maintenance subscription. There are also other outlays for the Apple Store and Google Play as outlined earlier. For more information on our salon app solutions click here.
The best mobile apps for salons will bring enormous benefits to your business and greatly enhance your client's experience. They can deliver productivity benefits, and increase your salon's revenue by generating appointments and sales from your online shop that will provide a return on your investment many times over.