Salon businesses that adopt the best practices will make 9 times more profit margin than those that don’t. In the article by The Salon Business, “is owning a hair Salon profitable” John Hallberg states that the difference in Salon profit margin from the best to the worse performing Salons is 15%+. This is an extra €14k in profit for a typical small salon turning over €90k* per year (see Statista).
Many things need to come together to ensure you have a successful and profitable Salon but one thing that the best salon businesses have in common is the use of 3 key technologies to help them implement the best practices.
If your Salon business does not have a website, then it does not exist at all! Your Salon website design is an important extension of your Salon business and therefore your brand. It articulates what your salon stands for, defines the experience your clients can expect and is the start of their emotional journey.
It is also an important gateway to lead new clients to your business via search engines and is at the heart of all your Salon marketing efforts. Besides all this, it provides the access point to your client to critical tools that you need to support your business such as an online salon app, Salon website, Salon booking app, and online shop.
An industry standard Salon booking software, well configured, will provide the foundation on which to run your Salon business. Besides providing a self-service booking option for your clients they also come packed with management tools and features that are crucial if you are going to implement the best practices listed below.
Your Salon has a finite amount of time slots you can sell. An online shop does not have this restriction. It's open for business all day and all night for as many people who want to use it. It does not really need much in the way of human intervention. Therefore having a successful online salon shop is essentially a marketing challenge. This does require time and effort, but once you crack the code, It is the most profitable way to add an additional revenue stream to your business for a minimal investment. The margins are higher and the costs far lower. Developing a customer base for your shop is the fastest way to grow your business.
Other Helpful Blogs
“Quick and Easy Way To Grow Your Online Sales”
“10 Reason why your Salon Needs An Online Shop”
These are the three core technologies every salon should deploy regardless of size. They will help you scale your business and at the same time will also keep service standards high and your workload low.
Below we have listed how these technologies can support your Salon's Best Practices to drive profitability and growth.
Each of the three tools we discussed at the start of this article satisfies one or more of the following key requirements that you need to achieve if your business is to thrive and be a top earner for you.
These tools are relatively cheap to instal and maintain and will recover your investment many times over. What are you waiting for, how much are you going to leave on the table?